Design shapes both what users see and how they feel, transforming complexity into connection. With over 15 years of crafting intuitive digital experiences, I help businesses build user journeys that don't just perform seamlessly - they resonate deeply, inspire action, and deliver measurable results.

I excel at translating user needs and business objectives into intuitive, impactful digital experiences. Whether it's reimagining a financial app, developing educational platforms for language learning, or creating engaging games to teach children about water resources, I'm passionate about driving innovation through user-focused design and strategy-led product development.

My approach combines rigorous research, collaborative ideation, and data-driven decision-making to create products that users love and businesses value.

 
 

Key Skills

Research & Strategy

  • User Research & Testing

  • UX Strategy & Recommendations

  • Competitive Analysis & Benchmarking

Design & Prototyping

  • UI/UX Design

  • Design Systems & Pattern Libraries

  • Visual Design & Branding

  • Interaction Design

Leadership & Collaboration

  • Cross-Functional Team Leadership

  • Decision Science & Data-Driven Design

  • Design Sprints & Problem Solving

Technical Skills

  • Agile & Lean UX Methodologies

  • Design Tools (e.g., Figma, Sketch, Adobe XD)

App Case Studies

 

Australian Super

Reimagining the retirement experience for millions. I led a complete overhaul of AustralianSuper’s app, transforming it into an intuitive, secure platform that empowers users to manage their futures.

Nestlé OPTIFAST

Empowering healthier lives through user-centered design. Working with Nestlé Health Science, I developed a mobile solution that simplified weight loss management for users on complex health journeys.

ESA ELLA

Unlocking language learning for young minds. Partnering with educators, our team designed an engaging app that brings language education to life for both kinder and primary school children.

 
 
 

Designing for users, getting results

 

Throughout my career, I've had the privilege of working with diverse teams and clients across various industries. My approach consistently delivers results, including increased user engagement, improved product adoption, and streamlined user experiences. Clients and colleagues often commend my ability to balance user needs with business objectives, my collaborative leadership style, and my commitment to data-driven design decisions.

My work has contributed to significant outcomes such as:

  • 30% increase in user engagement for Australian Super

  • 40% improvement in program adherence for Nestlé OPTIFAST’s health program

  • Successful implementation of educational apps in over 300 preschools

These results reflect a dedication to creating impactful digital experiences that benefit both users and businesses.







I’d love to help you bring your product to life, so please feel free to contact me via email or LinkedIn.